Category Archives: Out of Home Marketing

Must-Know Info for Out of Home (OOH) Advertising in Illinois

What advertisers, brands, and billboard companies should know when running Outdoor/OOH campaigns in Chicago and Illinois. Out of Home (OOH) advertising, also known as Outdoor Advertising, has been around for centuries, and doesn’t show any signs (pun INtended) of slowing down. In fact, the OOH industry has seen steady growth for 32 consecutive quarters. While …

The OOH Industry is Growing (Infographic)

An in-depth look at Out of Home media growth Commoot brings “awareness to the road” by utilizing unused advertising space on the trailers of semi-trucks, box trucks, and large vehicles. Graphic, eye-catching “billboard-like” ads are attached to trailers through heat-wrapped vinyl or a ‘poster’ framing system. Commoot helps brands by supporting brand awareness initiatives, as well as creating a stronger and …

Why CPG Brands Should Be Utilizing OOH Marketing

In an industry so dominated by digital marketing, one could be forgiven for thinking the out of home marketing is following the same road as the infamous Dodo. However, recent studies suggest the OOH marketing is still necessary for the success of CPG marketing. Why CPG Brands Should Still Utilize OOH Marketing It doesn’t take …

How Digital Brands can Benefit From OOH Marketing

The combination of digital strategies and out of home marketing is revolutionizing the way brands immerse themselves in the daily lives of their audience. The world’s largest tech companies now produce some of the world’s most ingenious and effective out of home marketing campaigns. How Digital Brands can Benefit From Out of Home Marketing What …

The Growth of the OOH Marketing Industry Over the Last 3 Years

Despite uncertain economic prospects and a drastic decrease in ad spend across all sectors, the Out of Home marketing industry has grown exponentially for more than eight consecutive years. According to the Outdoor Advertising Association of America, the astounding growth can largely be attributed to OOH marketings effectiveness, willingness to embrace innovation, and its “larger-than-life” …

Out of Home Marketing? I’m Bullish.

Written in the first person by Dan Salganik, Co-Founder at Commooot. First off, for those of you that don’t have marketing terms swimming around your head day and night, Out of Home marketing (or OOH) is essentially outdoor advertising. Something that you see… outside of your home. Makes sense, doesn’t it? So what qualifies as …