Happy 2020! As we move forward into the new year, marketers and brands alike are gearing up to deliver their best efforts at capturing new audiences and staying connected to existing ones. 2020 promises to offer consumers that are harder and harder than ever to reach, higher demands of brands from their consumers, and more and more online competition and marketing 'noise' than ever before. 2020 also promises advanced technologies, deeper data analysis, and a truly seamless User Experience from beginning to end, across all devices. Here's a few ways that brands and marketers can incorporate Out of Home advertising into their 2020 advertising strategies. ...
2019 brought advancements in many metrics that affect marketing of all types. From advancements in location data to time stamping, from eye tracking to cross-device promotions, considerable advancements have been in marketing as a whole. So how does this affect Out of Home marketing? We've discussed in the past how outdoor advertising, (or out of home advertising) is the only traditional media category in existence to have shown positive growth in 2018. Additionally, tech brands especially are allocating more and more of their ad budgets towards physical advertisements like billboards, mobile billboards, programmatic OOH ads, and Commoot ads. Google, Amazon, Apple, Netflix, Hulu, and other large players in the tech space are turning to OOH advertisements to recapture their audiences offscreen and offline.
The size and scope of the logistics, supply chain, and freight transportation industries are truly staggering. The industry encompasses the entire globe and is an essential facet to commerce on this planet. In fact, the only organizations that can rival the overall logistics industry regarding size and scope are the world's militaries. Like the militaries of the world, the logistics industry must function in multiple geographic areas and in multiple languages. As such, both the military and the logistics industry are fond of acronyms and terms that have a precise meaning and are only appropriate in a specific context.
The drop and hook shipping may be a simple process, but it is incredibly useful to both shippers and carriers for a multitude of reasons. Drop and hook is beneficial because it allows freight to move freely between two points, unhindered by the time consuming and expensive process of live loading and unloading. A drop trailer program is beneficial because it has a significant impact on the speed and efficiency of the supply chain. Drop and hook trailer programs enable shippers and carriers to plan more effectively and to better align their schedules for shipping and delivery.
Trucking is tough. It's one of the toughest jobs in North America, and truthfully, one of the least appreciated. What's more, the trucking industry has an over 80% attrition rate, which means those truckers who stick it our are the toughest of the tough. Truckers are the lifeblood of America; they deliver the freight that keeps our economy a float, But how do truckers keep themselves a float when times are tough, and load boards are empty? Through guile, determination, and thinking outside the box.
Have you ever driven down the highway and wondered why, in this modern technological age, companies and businesses are still putting up endless digital and print billboards, and foregoing digital billboards in favor of traditional static outdoor advertising? Sure, the relatively low cost first comes to mind, and it is true that digital can be cost-prohibitive: digital billboards can run a business anywhere between $3,000-$10,000 depending on location, compared to anywhere from $250-$4,000 to launch a classic billboard campaign. For multiple campaigns containing multiple ads, that's a huge cost savings.
In an industry so dominated by digital marketing, one could be forgiven for thinking the out of home marketing is following the same road as the infamous Dodo. However, recent studies suggest the OOH marketing is still necessary for the success of CPG marketing. The Out of Home industry is one of the only media channels that has not seen a decline in spend year over year, and what's more, OOH has seen a slow-n-steady growth rate of about 3% each year. For CPG brands, contact global, think local is the center of branding strategies. CPG brands need to showcase their expansive reach, providing to consumers that others just like them love their products.
Out of Home (OOH) advertising, also known as Outdoor Advertising, has been around for centuries, and doesn't show any signs (pun INtended) of slowing down. In fact, the OOH industry has seen steady growth for 32 consecutive quarters. While there are some aspects of OOH campaigns that are critical in any state or location, Illinois specifically has several limitations and regulations that advertisers, brands, and 3rd party billboard companies must all adhere to when delivering effective and successful OOH ads.