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What is Commoot and How Does it Work?

Commoot brings “awareness to the road” by utilizing unused advertising space on the trailers of semi-trucks, box trucks, and large vehicles. Graphic, eye-catching “billboard-like” ads are attached to trailers through heat-wrapped vinyl or a ‘poster’ framing system. Commoot helps brands by supporting brand awareness initiatives, as well as creating a stronger and more tactical campaign for clients. Beyond becoming a new platform for OOH media, Commoot plans to innovate in a few other ways. Commoot is one of the first platforms to allow quick and seamless OOH campaign creation through a marketplace website.

Commoot is currently building proprietary technology that can track a very large amount of data through camera technology, machine learning, artificial intelligence, and geographical information systems, and more. Our technology can allow corporations, cities, and other organizations to make major decisions more easily through the use of our data. 

How Commoot Benefits Brands

Commoot benefits brands by ensuring their ad messaging reaches audiences more frequently, for longer, and in a way that does not allow the user to become “blind” to the ad message.

Commoot takes your Out of Home marketing budgets further with more insight than traditional billboards can provide.

Commoot benefits brands of all sizes grow their awareness and convert new customers by reaching them where other mediums of advertising simply can not.

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How Commoot Benefits Trucking Companies

Commoot partners with trucking companies and fleet owners across the country to lease their unused white space on the sides of their shipping containers.

Trucking companies and fleet owners benefit from increased revenue, which can be extremely impactful in today’s current economy.

No need to worry about the ‘logistics’ of ad placement. Commoot does all the work for you, while helping you earn more revenue from your unused ad space.

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How Commoot Benefits Marketing Agencies

Commoot allows Marketing Agencies to provide their clients with a powerful form of Out of Home (OOH) marketing and branding. Commoot provides real, actionable data to further supplement their marketing campaigns.

Agencies can bring unique, exciting advertising and branding opportunities to their clients in ways that traditional Billboards cannot. 

Stronger, more memorable ads = Higher ROI

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Why Commoot Works

Commoot provides brands with longer impression exposure to customers, ads that are closer to consumers, larger ad spaces, and more data to support the advertisements.

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Different from Competition

Refresh and reawaken the impression-based ad space by limiting competition and emphasizing ad retention. Move away from the cluttered online ad market and move towards an exciting, unique OOH campaign.

Keeping Ads Fresh

Most forms of advertising fall victim to “ad blindness”, which occurs when viewers have become too accustomed to seeing the same advertisements. Commoot solves this issue by working with a continuously moving medium, ensuring less ad blindness and continuous exposure to new audiences.

Economic Growth

By partnering with smaller trucking firms and fleet owners, we enable economic growth by providing an additional source of revenue for trucking operations. This keeps the operation more stable during volatile times.

Data Others Can’t Provide

By utilizing machine learning and artificial intelligence, Commoot goes above and beyond what other competitors can offer. We ‘digitize’ impression-based advertising with AI learning, making it simple and easy to deliver incredible, high-performing ads.

Less Distracting Than Billboards

Billboards force drivers to look 100s of feet away from the road to receive the message of the ad. Billboards are often distracting, and only hold the audience’s attention for 3-5 seconds. Commoot brings the advertisement to eye level with the driver, ensuring that their eyes are not taken off the road and the ad is seen for 10+ seconds. 

Get To Know Our Process

Step 1: Getting To Know Your Project

We get to know you. We speak to you about your marketing needs, target demographics, budget, project goals, and more.

Step 2: Creative & Goal Setting

Our agency-trained creative team can design your marketing assets for you, or you can send your current billboard ads to us. We utilize high quality imagery and design to ensure that your Commoot ads are unique and memorable.

Step 3: Printing and Installation

Our agency-trained creative team can design your marketing assets or you can send your own over to us. We plan to utilize high quality imagery and design to ensure that your trucks are unique and memorable.

Step 4: Campaign Launch!

Our Commoot truck partners drive through select high-density routes, maximizing the number of possible impressions on your advertisements.

Step 5: Learn From the Data

We utilize machine learning and AI to understand approximately how many monthly impressions your ad received, the impression time, and many other layers of data.

Step 6: Analyze and Repeat

You gain a successful awareness campaign, and trucking companies earn additional income! We compile your ads’ performance and equip you with the knowledge needed to run more Commoot campaigns in new markets, to new audiences.

Up to 90% cheaper impressions than other outdoor competitors.

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Have a Question?

FAQ

Commoot is a new concept and we are sure you have plenty of questions. These are just a few of the frequently asked questions we’ve heard. Want to ask something else?

 

Contact Hello@Commoot.com for more information.

Commoot is different than most OOH campaigns in many different ways. Most notably, our assets are significantly closer to drivers and passengers than most billboards and other OOH methods. Since we use trucks as our medium, our ads are not only closer, but receive a longer impression time than nearly any billboard.

Generally, it depends on a few factors. Some of which include whether or not you have your creative assets (designs) available, whether we have trucks available in your market, and scheduling. If design is complete, it can normally take around 2-3 weeks. This may vary during out beta stage, but we will always communicate this to you.

When we launch our full product, we will be able to provide you with data not available in the OOH space before. Even though our full-launch prices will still be very competitive in pricing, think about our beta as the proof of concept stage.

Nope. We partner with a full-service marketing firm that can help you with your campaign direction. If you need additional resources, don’t worry, you’re in good hands!

Many trucking companies run 5-6 days per week, with some long-haul trailers running 6-7 days a week. On average most trucks run 22-26 days per month.

Also, we are partnering with trucking companies that have local, regional, and national routes.

It depends on if you opt for the full truck ad space or solely back of truck. Based on our data, we estimate your back of truck ads will receive approximately 750k-1M impressions/truck/month, while full truck ads should receive roughly 1M-1.25M+ impressions/truck/month.

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