HOW COMMOOT BENEFITS YOU

Brands

Commoot helps brands reach users where they are, physically. Unlike a billboard, our trucks are just feet behind the cars. Impression times are longer and CPM’s are lower.

Marketing Agencies

Not only can marketing agencies provide their clients with a more powerful form of OOH marketing, but they can now also provide real data to go along with their campaigns.

Trucking Companies

Commoot partners with trucking companies across the country to rent out the white-space on the side of their trucks. Trucking companies benefit with another stream of revenue.

Civic & Corporate Organizations

Our team is developing Artificial Intelligence and Machine Learning tools that will help civic organizations, as well as retailers, to better understand their physical surroundings.

What Is Commoot And How Does It Work?

Commoot brings “awareness to the road” by utilizing unused advertising space on the trailers of semi-trucks, box trucks, and large vehicles. Graphic, eye-catching “billboard-like” ads are attached to trailers through heat-wrapped vinyl or a ‘poster’ framing system. Commoot helps brands by supporting brand awareness initiatives, as well as creating a stronger and more tactical campaign for clients. Beyond becoming a new platform for OOH media, Commoot plans to innovate in a few other ways. Commoot will be one of the first platforms to allow quick and seamless OOH campaign creation through a marketplace website.

The Commoot team plans to build proprietary technology to be able to track a very large amount of data through camera technology, machine learning, artificial intelligence, and geographical information systems, and more. Our technology will allow corporations, cities, and other organizations to make major decisions more easily through the use of our data.

Why Commoot Works

Commoot provides brands with longer impressions, closer to consumers, larger spaces, and more data.


Differentiation from Competition

Refresh and reawaken the impression-based ad space by limiting competition and emphasizing memory. Be able to move away from the cluttered online ad market and move toward something more native.

Data Others Can’t Provide

By utilizing machine learning and artificial intelligence, our team is able to go above and beyond what competitors can offer. We will be one of the few companies that can ‘digitize’ impression-based advertising with AI learning.

Keeping Advertisements Fresh

Most forms of advertising fall victim to “ad blindness”, which occurs when viewers have become too accustomed to seeing the same advertisements. We solve this issue by working with a continuously moving medium, ensuring less ad blindness and continuous exposure to new audiences.

Economic Growth

By partnering with smaller trucking firms, we are able to enable economic growth by helping provide an additional source of revenue for their operation. This helps keep the operation stable during volatile times.

Less Distracting Than Billboards

Billboards force drivers to look away from the road (100’s of feet away) and up to receive the message of the ad. Billboards are often distracting and can draw the driver’s attention for a max of 3-5 seconds. Commoot solves this problem by bringing the advert to eye level with the driver, ensuring that their eyes are not taken off the road.

WHAT DOES THE TIMELINE LOOK LIKE?

 

  • Step 1

    Getting To Know Your Project

    We get to know you. We speak to you about your marketing needs, target demographics, budget, project goals, and more…

  • Step 2

    Creative & Goal Setting

    Our agency-trained creative team can design your marketing assets or you can send your own over to us. We plan to utilize high quality imagery and design to ensure that your trucks are unique and memorable.

  • Step 3

    Printing and Installation

    Once the creative is approved, we print it on high-quality vinyl and install it on our trucking partner’s truck trailers. The process is streamlined by us meeting our trucking partners at a convenient meeting place based on their route.

  • Step 4

    The Campaign Begins

    Our vetted truck partners drive through high-density areas, thus maximizing impressions.

  • Step 5

    Understanding the Data

    We utilize machine learning and AI to understand approximately how many monthly impressions your ad received, the impression time, and many other layers of data.

  • Step 6

    Successful Campaign

    You walk away with a successful awareness campaign and trucking companies earn additional income!

Contact Our Team Below To Learn More About Commoot.

 

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