Commoot helps brands reach users where they are, physically. Unlike a billboard, our trucks are just feet behind the cars. Impression times are longer and CPM’s are lower.
Not only can marketing agencies provide their clients with a more powerful form of OOH marketing, but they can now also provide real data to go along with their campaigns.
Commoot partners with trucking companies across the country to rent out the white-space on the side of their trucks. Trucking companies benefit with another stream of revenue.
Our team is developing Artificial Intelligence and Machine Learning tools that will help civic organizations, as well as retailers, to better understand their physical surroundings.
Commoot brings “awareness to the road” by utilizing unused advertising space on the trailers of semi-trucks, box trucks, and large vehicles. Graphic, eye-catching “billboard-like” ads are attached to trailers through heat-wrapped vinyl or a ‘poster’ framing system. Commoot helps brands by supporting brand awareness initiatives, as well as creating a stronger and more tactical campaign for clients. Beyond becoming a new platform for OOH media, Commoot plans to innovate in a few other ways. Commoot will be one of the first platforms to allow quick and seamless OOH campaign creation through a marketplace website.
The Commoot team plans to build proprietary technology to be able to track a very large amount of data through camera technology, machine learning, artificial intelligence, and geographical information systems, and more. Our technology will allow corporations, cities, and other organizations to make major decisions more easily through the use of our data.
Refresh and reawaken the impression-based ad space by limiting competition and emphasizing memory. Be able to move away from the cluttered online ad market and move toward something more native.
By utilizing machine learning and artificial intelligence, our team is able to go above and beyond what competitors can offer. We will be one of the few companies that can ‘digitize’ impression-based advertising with AI learning.
Most forms of advertising fall victim to “ad blindness”, which occurs when viewers have become too accustomed to seeing the same advertisements. We solve this issue by working with a continuously moving medium, ensuring less ad blindness and continuous exposure to new audiences.
By partnering with smaller trucking firms, we are able to enable economic growth by helping provide an additional source of revenue for their operation. This helps keep the operation stable during volatile times.
Billboards force drivers to look away from the road (100’s of feet away) and up to receive the message of the ad. Billboards are often distracting and can draw the driver’s attention for a max of 3-5 seconds. Commoot solves this problem by bringing the advert to eye level with the driver, ensuring that their eyes are not taken off the road.
The combination of digital strategies and out of home marketing is revolutionizing the way brands immerse themselves in the daily lives of their audience. The world’s largest tech companies now produce some of the world’s most ingenious and effective out of home marketing campaigns. How Digital Brands can Benefit From Out of Home Marketing What …
In an industry so dominated by digital marketing, one could be forgiven for thinking the out of home marketing is following the same road as the infamous Dodo. However, recent studies suggest the OOH marketing is still necessary for the success of CPG marketing. Why CPG Brands Should Still Utilize OOH Marketing It doesn’t take …
Despite uncertain economic prospects and a drastic decrease in ad spend across all sectors, the Out of Home marketing industry has grown exponentially for more than eight consecutive years. According to the Outdoor Advertising Association of America, the astounding growth can largely be attributed to OOH marketings effectiveness, willingness to embrace innovation, and its “larger-than-life” …
