An in-depth look at Out of Home media growth
Commoot brings “awareness to the road” by utilizing unused advertising space on the trailers of semi-trucks, box trucks, and large vehicles. Graphic, eye-catching “billboard-like” ads are attached to trailers through heat-wrapped vinyl or a ‘poster’ framing system.
Commoot helps brands by supporting brand awareness initiatives, as well as creating a stronger and more ad tactical campaign for clients.
Commoot provides brands with longer impressions, closer to consumers, larger spaces, and more data.
The OOH Industry is Growing
Key Growth Factors
In 2018, OOH ad revenue rose 2.1% to $10B, extending its growth streak to 31 consecutive quarters. Source
OOH advertising spend grew from $7.7B in 2017 to $10B in 2018. Source
Tech giants like Apple, Google, Amazon, Facebook continue to increase their OOH ad spend. Source
Did you know? More than 75% of audiences who saw an OOH ad in conjunction with other ad types recalled the brand 7 days later.
Why Utilize Commoot OOH Ads?
Avoid Ad Blindness
Refresh and reawaken the impression-based ad space by limiting competition and emphasizing memory.
Move Away from Online Noise
Create a real-world experience with your consumers and avoid the noisy, cluttered online ad market
Support Your Existing OOH Campaigns
Commoot ad campaigns can increase your brand recall and improve ROI from existing OOH campaigns and ad spend.
Different from Competition
Refresh and reawaken the impression-based ad space by limiting competition and emphasizing ad retention. Move away from the cluttered online ad market and move towards an exciting, unique OOH campaign.