Category Archives: Advertising

Must-Know Info for Out of Home (OOH) Advertising in Illinois

What advertisers, brands, and billboard companies should know when running Outdoor/OOH campaigns in Chicago and Illinois. Out of Home (OOH) advertising, also known as Outdoor Advertising, has been around for centuries, and doesn’t show any signs (pun INtended) of slowing down. In fact, the OOH industry has seen steady growth for 32 consecutive quarters. While …

Why CPG Brands Should Be Utilizing OOH Marketing

In an industry so dominated by digital marketing, one could be forgiven for thinking the out of home marketing is following the same road as the infamous Dodo. However, recent studies suggest the OOH marketing is still necessary for the success of CPG marketing. Why CPG Brands Should Still Utilize OOH Marketing It doesn’t take …

The Growth of the OOH Marketing Industry Over the Last 3 Years

Despite uncertain economic prospects and a drastic decrease in ad spend across all sectors, the Out of Home marketing industry has grown exponentially for more than eight consecutive years. According to the Outdoor Advertising Association of America, the astounding growth can largely be attributed to OOH marketings effectiveness, willingness to embrace innovation, and its “larger-than-life” …