All posts by Marissa Ryan

Must-Know Info for Out of Home (OOH) Advertising in Wisconsin

What advertisers, brands, and billboard companies should know when running Outdoor/OOH campaigns in Wisconsin. Out of Home (OOH) advertising is arguably one of the oldest forms of advertising, and certainly one of the most effective. Outdoor advertising is not just simple – it works. After decades of steady growth (32 consecutive quarters), it’s clear that …

Must-Know Info for Out of Home (OOH) Advertising in Illinois

What advertisers, brands, and billboard companies should know when running Outdoor/OOH campaigns in Chicago and Illinois. Out of Home (OOH) advertising, also known as Outdoor Advertising, has been around for centuries, and doesn’t show any signs (pun INtended) of slowing down. In fact, the OOH industry has seen steady growth for 32 consecutive quarters. While …

How Truck Drivers Can Earn More Money

Trucking is tough. It’s one of the toughest jobs in North America, and truthfully, one of the least appreciated. What’s more, the trucking industry has an over 80% attrition rate, which means those truckers who stick it our are the toughest of the tough. Truckers are the lifeblood of America; they deliver the freight that …

The OOH Industry is Growing (Infographic)

An in-depth look at Out of Home media growth Commoot brings “awareness to the road” by utilizing unused advertising space on the trailers of semi-trucks, box trucks, and large vehicles. Graphic, eye-catching “billboard-like” ads are attached to trailers through heat-wrapped vinyl or a ‘poster’ framing system. Commoot helps brands by supporting brand awareness initiatives, as well as creating a stronger and …

Why CPG Brands Should Be Utilizing OOH Marketing

In an industry so dominated by digital marketing, one could be forgiven for thinking the out of home marketing is following the same road as the infamous Dodo. However, recent studies suggest the OOH marketing is still necessary for the success of CPG marketing. Why CPG Brands Should Still Utilize OOH Marketing It doesn’t take …

How Digital Brands can Benefit From OOH Marketing

The combination of digital strategies and out of home marketing is revolutionizing the way brands immerse themselves in the daily lives of their audience. The world’s largest tech companies now produce some of the world’s most ingenious and effective out of home marketing campaigns. How Digital Brands can Benefit From Out of Home Marketing What …

The Growth of the OOH Marketing Industry Over the Last 3 Years

Despite uncertain economic prospects and a drastic decrease in ad spend across all sectors, the Out of Home marketing industry has grown exponentially for more than eight consecutive years. According to the Outdoor Advertising Association of America, the astounding growth can largely be attributed to OOH marketings effectiveness, willingness to embrace innovation, and its “larger-than-life” …